Telemarketing technology is being used today

January 7, 2020 0 Comments

Telemarketing, or Telesales in the UK, employs many different technologies today. There are five different technologies used to provide telemarketing services that services needed to run their business as efficiently as possible.

1. Autodialer – Autodialer is an electronic device that can automatically play telephone numbers to connect telemarketing agents with prospects. After the call is complete, Autodialer can announce verbal messages or even send data, such as SMS messages to the summons.

Great advantages for current autodialers are the ability to detect whether human life has answered or if the answering machine / Voicemail does it. Autodialer can then take different actions depending on the answered. For example, when humans have answered, it can be associated with direct telemarketing agents. However, if Voicemail or answering machine answering, Autodialer can leave verbal messages instead.

2. Automatic call distributor – Automatic call distributor, or ACD, is a device or system that will distribute incoming calls to certain terminal groups used by telemarketing agents. This system consists of hardware for terminals and switches, telephone lines, and software for routing strategies. This can include instructions to route calls from certain parts of the country to a particular group, or call for certain products for telemarketing agents specializing in these products.

3. Customer Relations Management – Customer Relations Management, or CRM, is a broad strategy implemented to manage client telemarketing companies and sales prospects. This utilizes technology to regulate, automate and synchronize business practices.

4. Predictive Dialer – Predictive Dialer is a computerized system similar to Autodialer which will automatically call a telephone number batch to connect telemarketing agents with prospective clients. However, unlike autodialer, predictive dialers use various algorithms to predict the availability of telemarketing agents and are called parties that adjust the number of calls made in real-time.

5. Personal branch exchanges – Personal branch exchanges, or PBX, are telephone exchanges that mainly present large businesses, such as telemarketing companies, which have hundreds or even thousands of telephone extensions within the company. PBX makes connections between internal phones and connects them to an external telephone network.

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